NEURAFARM

【AEA 2018 Alumni】
Plant disease reduces the yield quality and quantity globally. Each year, 20% to 40% of total global crops production is lost because of pest and plant diseases in important crops such as maize, potato, and tomato. According to our survey, the majority of farmers diagnose plant diseases using their own assumption which makes it not accountable and not accurate enough. Technology solution could be the answer to the problem.
We develop Dr. Tania, a chatbot based mobile application that could help farmers to diagnose and manage plant diseases. The user could interact with Dr. Tania using daily language so the user can use the apps easily. The only thing a user needs to do is to take a picture of plant, upload it through Dr. Tania, and she/he will get quick plant disease diagnosis alongside recommended treatments and related products. Powered by Deep Learning, Dr. Tania presents a clear path towards smartphone-assisted crop disease diagnosis on a massive global scale. It could be integrated with satellite imagery, drone, IoT, e-Commerce, etc. Dr. Tania is projected will pass the turnover at the end of 2018 with ROI at 2019 reach 64%. It shows that this business is not just impactful, but also sustainable.

NAUFALINO FADEL HUTOMO
CEO

Nominated by

DR,
Coordinating Ministry for Economic Affairs (CMEA)
Being in the early years of its establishment, in my opinion, Neurafarm is rather idiosyncratic in the kind of solution it tries to bring to market. Artificial intelligent (AI) technology in combination with ample knowledge in precision farming as can be seen in team members’ qualification, were thoughtfully catered to become the key technology of their solution at one side. At the other side, the niche market Neurafarm intends to occupy, i.e. farmers exist in large number domestically and even Globally. These alone provide market expansion opportunity in the future. Moreover, besides smallholder farmers that were currently chosen as main market, in the future Neurafarm can direct more efforts to check the opportunity with even larger plantations like palm oil, rubber, coffee, tea, cacao etc. in the Global sphere. Surely, additional technology like aerial photography, chromatography, Internet of Things (IoT) etc. should be considered to equip their solution to suit the more advanced market or perhaps to contribute toward the establishment of smart plantation. In the short that I understand, a solution of this kind is rather new to me. In so doing, in my view, Neurafarm has a bright chance to success.