Monkey Junior

【AEA 2016 Alumni】
Researchers have proven that early language learning is crucial to a child’s mental development. According to longitudinal studies by Harvard University, learning additional languages increases critical thinking skills, creativity and flexibility of the mind in young children. The brain, like any muscle, functions better with exercise. Learning a language involves memorizing rules and vocabulary, which helps strengthen that mental muscle. Meanwhile, children are geniuses at learning as their brain grows tremendously to nearly the same size of an adult’s at their age of 6.

Monkey Junior aims at bringing early language learning to every single family in the world. We provide parents with a mobile solution which fits their pocket: a learn to read app with offline use. Their babies, toddlers and preschoolers will benefit from a comprehensive reading program which engages them in daily play-like activities year after year. The first version of Monkey Junior was released in late 2014 on iOS, Android and Amazon stores and our number of users has increased by 10 times to nearly 500,000 in the last 7 months with 3,000 daily downloads. Monkey Junior becomes #1 popular learn to read program on both iOS and Android and one of the 100 most downloaded and purchased educational apps in many countries such as Vietnam (#10), Singapore (#20), Canada (#50), USA (#86), Japan (#131), etc. Our revenue has been increasing 30% month after month and in February 2016 our monthly revenue is $10,000 USD compared to less than $500 in July 2015.


Nominated by

Associate Professor, PhD, Dean,
Foreign Trade University
Monkey Junior language learning program is loved by nearly half of a million parents and their kids all over the world. This app has become #1 popular learn to read program on both iOS and Android and Top 100 most downloaded and purchased educational apps in many countries, both developing and developed countries such as Cambodia (#1), Vietnam (#10), Singapore (#20), Nigeria (#33), Canada (#50), USA (#86) and Japan (#131). The key to popularity and success of this small, Vietnam-based edtech startup is simple: one is to respect children’s first-hand experience with learning – it must be full of joy and excitement with rich resources of learning contents. The other is to empower parents with greater confidence and freedom to accompany with their kids in their learning adventure. Not only do young children have the right to learn but also the ability to learn at a very early age. Linguistic learning is even more essential, as that is one of the first skills a child acquires to broaden up their intellectual mind. Monkey Junior has first assisted children to learn English – the international language while a multi-language curriculum being developed makes sure that kids can practice their language development.