Cayetana Martinez joined the University of Sydney in 2012 as the Genesis Start Up Program coordinator. Cayetana develops our educational programs for entrepreneurs in remote Australia and Asia. She holds a BA in Philosophy, an MA in Cultural Management and an MA in Philosophy of History. She is currently studying an MBA.  Cayetana has supported profit and non-profit entrepreneurs to develop their business and help them grow. She is also a senior business advisor and coach on lean and innovative methodologies.