6Estates Pte Ltd

【AEA 2016 Alumni】
6Estates develops live marketing solutions by correlating relevant online & corporate data silos to provide intelligence for businesses to compete in the dynamic consumers market.

Intelligence on consumers product usage and preferences, and predictions on points of influence affecting their purchase decisions offer businesses an edge like never before.

Leveraging state-of-the-art technologies including Natural Language Processing technology particularly in Chinese & English, proprietary mining strategies and Product Attribution-Sentiment analysis, 6Estates uniquely bridges businesses with consumers between China and the world and assists deep understanding of Chinese consumers’ consumption insights of products and services.


CEO & Co-founder

Nominated by

National University of Singapore (NUS) Business School
6Estates is addressing a real problem faced by many corporations all around the world that are trying to understand the huge and growing Chinese consumer market. With its own unique language and culture, this market can prove to be extremely challenging. 6Estates provides a solid value proposition through their live marketing solutions that will enable these corporations to better understand the market and thus able to make better decisions when marketing their products to the Chinese consumers. The team is able to do that by leveraging on advanced technologies developed from the Universities’ research labs. Their solution has been getting pretty strong and positive responses as they started to collaborate with various advertising and marketing agencies during their proof-of-concept stage, including Dentsu Inc from Japan. Last but not least, 6Estates has the right mix of talents to execute their big vision to dominate this market.