Researchers have proven that early language learning is crucial to a child’s mental development. According to longitudinal studies by Harvard University, learning additional languages increases critical thinking skills, creativity and flexibility of the mind in young children. The brain, like any muscle, functions better with exercise. Learning a language involves memorizing rules and vocabulary, which helps strengthen that mental muscle. Meanwhile, children are geniuses at learning as their brain grows tremendously to nearly the same size of an adult’s at their age of 6.
Monkey Junior aims at bringing early language learning to every single family in the world. We provide parents with a mobile solution which fits their pocket: a learn to read app with offline use. Their babies, toddlers and preschoolers will benefit from a comprehensive reading program which engages them in daily play-like activities year after year. The first version of Monkey Junior was released in late 2014 on iOS, Android and Amazon stores and our number of users has increased by 10 times to nearly 500,000 in the last 7 months with 3,000 daily downloads. Monkey Junior becomes #1 popular learn to read program on both iOS and Android and one of the 100 most downloaded and purchased educational apps in many countries such as Vietnam (#10), Singapore (#20), Canada (#50), USA (#86), Japan (#131), etc. Our revenue has been increasing 30% month after month and in February 2016 our monthly revenue is $10,000 USD compared to less than $500 in July 2015.