Started from our meeting with BIC (Business Innovation Center) as an institution founded by Indonesia Ministry of Research & Technology (MRT) to bridge the innovation process contained in Academia, Business and Government, then BIC actively brings us to the Associated Research and Technology Institutions until we meet R&D Center of Mineral and Coal Technology (TEKMIRA) and R&D Center of Machine Tool, Production Engineering and Automation (Meppo). BIC has set up a formal-cooperation agreement between us to cooperate with each others in developing this technology.
Idea is to make a product that can prevent loss of beings life with providing an early warning system with competitive price. Learning from other competitions while most of them are expensive and complicated brings to less familiar for Indonesia communities. This product provides the high economic potential. Geographic of Indonesia have a lot of hills and landslide prone areas.
PDM (Positioning, Diferentiation, Marketing Mix) together with other strategies are our ways to control market and persuade the customers to use this product by training to public and mining industries about landslide hazards. It is expected being standardization of instrument for monitoring landslide-prone from Government.
This product bring advantages of economic and social impact especially to prevent beings life victims, relieve publics worry who live in landslide-prone areas, more security for mining employees to do their works and open the new job vacancy . And we also participate raising the economic and reduced losses caused by landslide.