YouthsToday.com is designed to bridge the gap between youth with brands and government agencies on one common online platform. It serves as a hub for youth to post up their youth development projects and events in order to gather resources, funding and mentorship to help build their ideas. With this platform, it allows youth to be able to express and improve themselves by engaging with the content. It provides youth the opportunity to learn, grow, network, strengthen their leadership skills, exposure and enrich their experiences.
On the other hand, brands and government agencies uses the platform to target young people as their workforce, seek for future leaders of the country and running their advertising campaigns targeting the campus students.